EU Green Claims Directive and Its Impact on the Cosmetics Industry
Green, eco-friendly, sustainable—these are common claims on many consumer goods. However, the European Commission found that 40% of these environmental claims were unsubstantiated. To combat this, the European Commission established Directive 2024/825, often referred to as the Green Claims Directive or more recently, the Misleading Claims Directive. This directive aims to fight greenwashing and misleading environmental claims, significantly impacting the cosmetics industry.