CLOUD SOFTWARE SOLUTION FOR THE COSMETICS INDUSTRY

A GLOBAL SOLUTION DEVELOPED BY INTERNATIONAL COSMETICS EXPERTS
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THE MODULAR SOLUTION FOR COSMETIC BRANDS AND MANUFACTURERS WHICH IS USED TO OPTIMIZE INTERNAL AND EXTERNAL RESOURCES AND OFFERS EXPERT SUPPORT AT EVERY STAGE OF DEVELOPMENT!
Processus de mise en marché de vos produits cosmétiques

MARKETING BRIEF – START OF THE
PROJECT

A comprehensive marketing brief is the first step towards the successful development of a new product. It helps clearly define the different objectives and details the expected results, the technical and sensory expectations, the deadlines... It serves as a reference for all the teams throughout the product development. The brief is the real starting point for a new cosmetic product development project!

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COMPREHENSIVE BRIEF MANAGEMENT

COSMETIC Factory offers a comprehensive management of briefs for all types of projects. The technical data which characterizes the products to be created are automatically used by all the software modules as the products are gradually developed. This can be accessed by all the contributors to a project using the collaborative features, the brief allows effective teamwork!

TEMPLATES TO FACILITATE
BRIEF CREATION

COSMETIC Factory helps you create a comprehensive brief structure right from the start, with templates that are specific to the cosmetics industry. These templates can be adapted, they integrate all the required standard information, while allowing excellent customization:

Description of the formula

  • Claims
  • Ingredients to be included
  • Ingredients to be excluded (blacklist)
  • Sensorial objectives (smell, texture, color, finish)
  • Labels, naturalness requirements to be met

Regulatory aspects

  • Claims to be put forward
  • Geographical areas where the product is marketed
  • Date of availability

Other information

  • Target prices
  • Targeted customers
  • Positioning of the product within the range and/or the brand
  • Types of packaging included (primary and secondary)